Unicorn Hair Dye

The following campaign is to promote Lime Crime’s Unicorn Hair Dye semi-permanent color. Being a parity product, it can be hard to stand out. If you can DIY your hair, why not DIY the ad? A handmade paper unicorn promotes the accessibility of Lime Crime’s hair dye and explains the hair health benefits, all while looking fabulous with her new do. Swipe through the Instagram stories and see our sassy unicorn flip her freshly dyed rainbow mane!