150 Years of Heinz Ketchup

Be it with your last few fries or your first squeeze of a diner’s bottle, everyone knows what it’s like to draw with ketchup. Whether you draw a heart on your plate, a smiley face on your burger, or a Pollock-inspired splatter on fries, Heniz has been unleashing the inner artists of diners for over a century. To celebrate 150 years of Heinz Ketchup, I created this campaign to honor their ketchup as more than just a condiment. Throughout history, Heinz Ketchup has elevated the level of both flavor and creativity in the kitchen. These print advertisements are a tribute to iconic artists who lived at the same time as the ketchup. Although not everyone is Picasso, with Heinz, everyone is an artist.