Pretzel Crisps Campaign

The following advertisements are a rework of a controversial campaign by Pretzel Crisps in 2010, with the original tagline being, “You can never be too thin.” Focusing on the copy of this campaign, I wanted to keep the excitement behind the new thin pretzel design while changing the copy to celebrate snacking. The following social, outdoor, and print ads highlight the innovative lightness of Pretzel Crisps while keeping the simple layout of the original ads.